COLUMBUS, Ohio, April 19, 2022 /PRNewswire/ — The American Institute of Alternative Medicine, or AIAM (pronounced “I Am”), a private higher education institution specializing in holistic health care, has unveiled its new image brand. Since the founding of the institute in 1994, AIAM has developed its programs and become a progressive educational center. As AIAM’s leadership adapted to new opportunities and challenges, the time was right to reaffirm the school’s values and culture, developing a brand that better reflected professionalism and intellectual connection and emotional experience that AIAM provides to students, staff and the wider community.
Located in North Columbus, Ohio, AIAM offers holistic programs in nursing, acupuncture, massage therapy, medical assisting, and phlebotomy. AIAM also hosts a public wellness center on campus, which provides holistic health services including massage therapy, acupuncture, reflexology, cupping, and herbal medicine. The rebranding also shifted some of the spotlight to the wellness center, allowing AIAM to extend its reputation not only as a place of high quality education, but also as a source of medical services. affordable holistic treatments close to you.
AIAM partnered with Ohio-based marketing agency Bolder & Co. Creative Studios to develop brand strategy and assets. The resulting rebranding is much more than a “new face” for the holistic health institute; the changes reflect the heart of the school, paying homage to its past and positioning it for a meaningful future. The engaging new logo—an energetic figure rising from AIAM’s initials—represents a celebration of the success of AIAM students as well as the advances in holistic health that AIAM has helped foster within the health industry. Other brand-related updates include a newly launched website and revamped marketing materials. On campus, AIAM’s administrative offices and classrooms have been refreshed to reflect the new branding and color scheme. The school’s new pronunciation “I am” will also be leveraged for inspirational and aspirational messages on logos, stickers, and more, including “AIAM Strong”, “AIAM the Future of Nursing” and “AIAM a Healer “.
“We wanted our brand to visually and verbally communicate the heart of the institution: empowerment through holistic healthcare,” says Diane Sater-Wee, CEO and Co-Founder of AIAM. Increased exposure through rebranding is critical to this mission. “It’s not about attracting students and clinic visitors; it’s about strengthening our community by equipping our students with the expertise to build successful healthcare careers. In turn , they bring the holistic healing spirit of AIAM to their own communities and to the world.”
One aspect of the original brand that didn’t need updating was the organization’s hashtag, #AIAMstrong, which effortlessly invokes a sense of pride and commitment. The phrase became an invaluable bridge between the old brand and the new as the Bolder team worked to achieve the most authentic representation of AIAM’s core values.
“Rarely do we come across such a raw gem in our marketing efforts,” said Mark Bloemhard, President and CEO of Bolder & Co. Creative Studios. “AIAM teachers, current students and alumni have all brought us to the same conclusion: this is a very committed and caring institution that provides a high caliber education. The new brand is designed to embody these qualities.
To learn more about the new brand, visit the American Institute of Alternative Medicine website at www.aiam.edu or visit their updated campus at 6685 Doubletree Avenue, Columbus, OH 43229.
The American Institute of Alternative Medicine, or AIAM (pronounced “I AM”), is a private higher education institution that trains and graduates experts in integrative health, including nursing, acupuncture, medical massage therapy, medical assistance and phlebotomy. Since 1994, we have offered students a comprehensive education characterized by rigorous courses; exposure to a range of approaches and techniques; and the dedicated support of our faculty and staff who are committed to helping every student thrive. To visit www.AIAM.edu for school information or to apply.
AIAM also hosts a holistic health clinic, providing the Columbus-area community with affordable alternative medicine services, including acupuncture, massage therapy, reflexology, cupping, and herbal medicine. Appointments can be scheduled at AIAM.edu/clinic.
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Media contact: Diane Sater-Wee, (614) 825-6255, [email protected]
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SOURCE American Institute of Alternative Medicine