Alternative medicine

B2B marketplace for alternative medicine raises $240 million

A Canadian B2B marketplace that caters to alternative medicine professionals in the United States and Canada marked an important new round of investment capital.

We plan to make significant investments in people, technology, partnerships and acquisitions to accelerate our growth strategy.

Kyle Braatz, CEO

Full Script

Full Script, an Ottawa-based marketplace that provides supplement delivery and patient enrollment tools to physicians who practice alternative medicine, raised $240 million in new working capital from HGGC, a private equity firm in the middle market, and Snapdragon Capital Partners.

Kyle Braatz, CEO, Fullscript

Fullscript will use the new funding to further expand across North America and for general business development. “With the support of our new investors, we will continue to focus on empowering practitioners and supporting their patients, while strengthening our position as the leading digital platform for integrative medicine,” says Fullscript CEO Kyle Braatz “We plan to make significant investments in people, technology, partnerships and acquisitions to accelerate our growth strategy and fulfill our mission of helping people improve.”

Fullscript offers an inventory of 20,000 products, such as dietary supplements, from over 300 brands. In its 10-year history, the company has achieved annual sales of $300 million and has more than 500 employees in North America, says Fullscript.

Fullscript acts as a virtual dispensary for alternative medicine professionals such as doctors and other medical professionals who provide supplements to patients.

Healthcare professionals can create a free account and use marketplace software provided by Fullscript to connect directly to their healthcare facility or office electronic health record (EHR) system. With an account, alternative healthcare professionals can order supplements online for patients and use various digital tools to prescribe supplements directly from their medical records software, create patient treatment plans, track how and when patients use prescribed supplements (a healthcare process known as patient enrollment) and order and track refills, among other tasks.

Fullscript currently has about 17,000 medical professionals using its platform, according to the company.

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