Alternative medicine

Launch of the CAMP complementary and alternative medicine platform, nutrition e-commerce

Founded in December 2018, the Complementary & Alternative Medicine Platform (CAMP) has just launched its beta version.

With over 100 practitioners already registered, from nutritionists to reiki healers and osteopaths to yoga teachers, users will be able to book appointments online and receive nutritional product recommendations from these professionals. The accompanying e-commerce platform is expected to go live within a year.

CAMP is working to secure a crowdfunding investment by June of this year, launch in the United States by October, and file an initial public offering (IPO) by 2025.

Stress, pressure and information overload

Antoine Sepulchre, Founder and CEO of CAMP, said the platform would help shift current healthcare towards a more preventative approach, by simplifying access to alternative medicine options.

“The vision is really, in two words, to make the world a healthier place,” Sepulchre told NutraIngredients.

“Human beings have never been under as much stress, pressure and information as we are today, so I think we need help and something that’s also very accessible.”

He said CAMP would educate people about available complementary and alternative therapies and interventions – targeting physical, emotional, mental and spiritual health – and encourage people to take“a more holistic approach to their health”.

The platform, for example, would feature people like reiki practitioners; Chinese medicine specialists; osteopaths; yoga teachers; massage therapists; nutritionists; and meditation instructors, each with individual profile pages about their practice. He said users can search for practitioners either by subcategories, by geographic location, or by searching for a specific health condition or disease.

“We will work with a kind of pre-payment, compared to Air BnB, where users will book and pay directly online.”

Anthony Sepulcher

But what about nutrition?

Sepulcher said CAMP’s integrated e-commerce platform for dietary supplements and functional products, slated to launch in January 2020, would add an extremely important layer to the offering.

“Sometimes when you go to a practitioner and they recommend products, it can be difficult and time consuming to follow up,” he said. But through CAMP, users would be sent product recommendations through a link that they would simply validate to receive the products.

Having this professional orientation was “much better”than trying to self-medicate, he said, although CAMP would still offer the option to purchase products directly from the site. The idea was for the e-commerce section to work much like Amazon, he said, with “most popular” products based on user reviews listed first. Eventually, CAMP would offer brands the ability to “ping” products upwards, like on Google, with a clear message: This was paid promotion.

For brands and manufacturers, Sepulcher said the platform offers a “huge database of people” interested in purchasing very specific nutritional products.

“I deeply believe that when you start looking at yourself and want to have a healthier life, it will be very surprising that at some point you don’t start looking at your nutrition, because that is the basis of everything.​.”

It’s the future…


Sepulcher said the platform represented the direction in which health care should go, which was also supported by the World Health Organization (WHO) with its program to develop CAMP practices and make health care healthcare more accessible by 2025.

He said that the CAMP team will attend the World Economic Forum in Davos next year to present the concept to members of government and large nutrition and health companies and convince them that this complementary and alternative medicine is the to come up ; a movement.

By 2025, he said mental health will become “the first global health problem”, against the backdrop of a gloomy environmental outlook.

“I mean, you hear about it every day – ‘saving the planet’ – and people are now trying to reconnect with themselves and take care of themselves, because what happens to the planet doesn’t is that a reflection of how we treat ourselves and the way we’ve been treated by all the big industries for years Sure people care about the planet, but they’re also starting to think more what they are doing and where we are going.